Facing heat from huge popularity of Twitter’s Periscope and Facebook Live, YouTube is throwing its hat into the ring. Better late than never, the company just announced that it is soon going to allow users to broadcast live video from their mobile devices with the touch of a button.
Faster & Reliable
YouTube’s mobile streaming interface looks similar to Periscope’s, with viewer comments scrolling up the screen over the broadcast, but YouTube says its existing infrastructure gives it an advantage over competitors, with streamers and their viewers able to search live broadcasts just as they can search recorded videos.
Mobile live streaming, baked right into the core
Simplicity is the name of the game when going live with video streaming, and YouTube is taking it very seriously making things quite minimal. According to YouTube Creator Blog “YouTube mobile live streaming will be baked right into the core YouTube mobile app. You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.”
The app lets you decide whether or not you want a chat feature to be enabled, and you can also elect to notify your subscribers when you go live. YouTube has promised to bring it to general users “soon.” Meanwhile, only a handful of big-name channels will be able to broadcast live from their YouTube apps, including political news show The Young Turks and vlogger Alex Wassabi.